The Bovard Brief
Practical perspectives on events, strategy, and the business of consulting — from the desk of Ilse Bovard.
Version 2 Is Where the Event Gets Made
Version 1 of an agenda is a hypothesis. Then the committee reads it, and the real information arrives. On why the first draft's job isn't to survive — it's to be specific enough to disagree with.
The Keynote Question Nobody Asks
When planning committees talk keynotes, the conversation starts with names — who can we get? It's the wrong first question. The right one: what do we want people to do differently the morning after?